ADSL essays

ADSL essays ADSL has been of interest to me for the past couple of years because it enables high-speed data on a single pair of local copper loop. It is phenomenal how it can allow voice and data to run concurrently over the same pair of wire. The article of choice for this report is in the subject of ADSL technology and the integration of the chip sets. Within these five pages the author examines the design methodology that Alcatel has used to develop their mixed signal chip set-asynchronous digital subscriber line (ADSL) and the chip implementation environment. I believe that software emulations of hardware components are a more reliable and cheaper way to design devices. Although I have no experience with device designing, it is interesting to me how software emulation can facilitate the engineer with a fast editing environment. There are no soldering and complicated physical barriers involved. When the Alcatel design team tested the system in a worst-case scenario, restricting its range of voltage and temperature, the simulation of just 10 seconds of initialization could have taken days of simulation time. But Alcatel resorted to using an emulator for fast debugging. The emulator, in contrast with the simulation, would only take a few hours, not days. A very important aspect in new technology is to permit the ease for product enhancements. In a broad sense, many times there are new and more efficient ways of implementing a certain design after its final release. The author outlines in his conclusion that Alcatel completed a USB version of the ADSL digital chip. That explains the ease and no hassle install of my ADSL modem to my laptop. the writer outlines illustrates the Because of the flexibility of the chip bus architecture, other digital back ends can be integrated onto the chip. Designing ADSL Chip Sets for Rapid Integration ...

29 ways on how to stay creative at work throughout the day

29 ways on how to stay creative at work throughout the day Creativity at work is letting the inner you shine through the work you produce. But being at work all day can sometimes drain you mentally and physically; getting  in your way of your creativity. With these 29 ways to stay creative, you can help with your ideas to flow throughout the day instead of reaching road blocks. Simple things such as taking breaks, getting feedback, making lists, and even singing in the shower can get your creative juices flowing. Here are some quick and easy tips that work magic for your creativity!Source [ Behance ]

Frederick Taylors Scientific Management Essay Example | Topics and Well Written Essays - 1750 words

Frederick Taylors Scientific Management - Essay Example Because of this work, Taylor gains the reputation of being the father of scientific management. Scientific management methods, as put forward by Taylor, "called for optimizing the way tasks were performed and simplifying the jobs enough so that workers could be trained to perform their specialized sequenced of motions in one best way" (Frederick Taylor and Scientific Management 1). The formulation of scientific management is Taylor's response to the working conditions during his time. It should be noted that prior to scientific management, the various works in the factory are solely performed by skilled craftsmen who have acquired their knowledge and skills through long and tedious apprenticeships. Having no particular specifications from the management on how jobs should be performed, workers during the period are given much autonomy, giving them the sole discretion on how their jobs should be performed. Thinking that their apprenticeship has been adequate in shaping and preparing for the jobs required, management are often left with other decision making tasks. However, scientific management changed this situation in the workplace by "taking away much of this autonomy and converting skilled crafts into a series of simplified jobs that could be performed by unskilled workers who easily could be trained for the tasks" (Frederick Taylor and Scientific Managemen t 2). Taylor, through his time and motion studies formulated the most scientifically efficient in doing performing a single task which do not only lessen the workload for each employee but also shorten the time that the task is performed. The main contribution of Taylor in the field of management can be delineated within the bounds of management service practice and organisational management. The main premise of Taylor in the concepts which he put forward is the utilisation of scientific principles in every situation including the solution of problems in business organisations (Frederick Winslow Taylor 2). Through his exposure on steel workers, Taylor has observed what he calls soldiering which he explains as "underworking, that is, deliberately working slowly so as to avoid a full day's work" (Taylor 6). He observes that the current situation facilitates this inefficiency of workers. According to him, there are three primary reasons which causes soldiering: first, the universal belief that if workers become productive, less workers will be needed causing elimination or termination; second, the non-incentive wage system which encourage workers to work at a slow pace considering that they will be paid the same wage regardless of the amount of work that they finish; and third, the reliance on rule of the thumb measures and the absence of optimal work methods in order to enhance efficiency (Frederick Taylor and Scientific Management 4). With this, Taylor lays down the four principles which become the foundations of scientific management. Scientific management calls for the replacement of the rule of the thumb work methods with systems derived from scientific studies (Frederick Taylor

Discussion Questions Assignment Example | Topics and Well Written Essays - 250 words - 15

Discussion Questions - Assignment Example I am morally obliged to tell my friend about positive or negative perceptions about him. However, telling a friend about public perception about him is dependent on several issues. The closeness of the opinion makers to him, the magnitude of the perception, and the positivity or negativity of the perceptions will be the main factors under considerations. I would tell a friend if the perception about him is positive or is not so damaging if it is negative. People lose personal confidence if their ego is hurt by enlightenment about other perceptions about him. The most appropriate way to tell a friend is through reasoning similar situations with him to understand his reaction if it as his case. By doing this, I would understand the possible way to explain the perception about him without him developing negative emotions or perceptions about the people. This is because he or she would be prepared to deal with such an

Rizals Juventud Essay Example for Free

Rizals Juventud Essay This may seem like a blatant patronization of Rizal, but I like to say: I love this particular work of his. One can bask in the colorful language that he uses in this one. Also, this particular work presents a lot of allegories from which one can try to decipher and understand. And from these ideas we can see what Rizal is trying to say in the poem and in extention what is on his mind. In the first stanza, the writer writes of the Philippine youth as a flower about to bloom yet still a bud. The writer exhorts the flower to look up and shine. As one who has waited for long, the writer has determined that the flower is ready to bloom on this day as stated in the poem. Also the writer refers to the youth as the fair hope of this land. While old people are more experienced, they may have manifested most of their potential and thus about to become a relic of the past. The writer exhorts the youth to fully realize their potential, Manifesting the grace and gallantry of your [youth] line. It is interesting that in the next stanza, the writer asks the Spirit of grandeur to fill them [the youth] with noble meditation. I was half expecting Rizal to write knowledge instead of meditation. Upon some thought, I saw the wisdom in these words. While we continue to shove knowledge into our brains, if we lack discernment what to do with this knowledge, it would be useless and may even be our undoing. The writer exhorts the reader to higher aspirations tempered with cautious meditation lest what we learn may be our own undoing. This in my opinion is very timely. I am about to leave the university. As I go out into the world I shall utilize my knowledge to earn a living and live life itself. However, a meditative attitude should always be present to assess our actions and what is the wisest thing to do as of the moment. The next three stanzas reminds me of Platos cave and the chains that bind. In the cave, man is chained and made to watch the wall and the shadows on the wall. This is what constitutes his world. However, someone comes along and tries to make man see the beauty of the life outside. However, man accustomed to his world is confused with what he sees. This makes him want to return to the cave. In the poem, youth is chained to the wall. His intelligence and genius is shackled away to prevent it from flying. The writer exhorts the reader to smash these chains and see the light. Additionaly, Rizal sees mother Spain as one who tries to make the youth see the light. Instead of returning to the darkness However,unlike Platos cave, the writer sees one who has been fully freed from their chains in their mind. What perplexes me is that the writer writes of one who rises on his fantasy in search of poetry. I am tempted to interpret this as a general search for knowledge since we can say that whatever can be known can be expressed in the poetry of something (e. g biology as poetry of nature, mathematics as poetry of numbers). However, I am not entirely sure of this. But in the spirit of Rizals other writings I can say that this may be true. In the end, the writer exhorts the youthful and skillful musician, sculptor, and the painter to make haste and strive for glory. Because as said in the final stanza, the gains of these people will reflect on the nation itself and in the end will be a blessing to us all. However, in the present situation, I doubt that Rizal would be proud of the youth. Though growing in strength, a majority are still living in their own worlds, oblivious to the world outside. They need to know more about the world and see things for what they actually are. This of course is a challenge for education.

Greece :: essays research papers

Art & Culture There are few places in the world with so rich and diverse an artistic and cultural history as Greece. In terms of archeology there are artifacts that are 200,000 years old, while architecturally Greece boasts Minoan and Dorian ruins dating back almost four millennia. Greece is also where drama originated, so there are plenty of ancient theatres to pick your way through Museums Greece is bursting at the seams with museums. Almost every single city, town, village, historical site, settlement and hole in the hedge has an archeological museum which details the archeological and historical significance of its surroundings Historical Sites There is certainly no shortage of these in Greece. Every city has their own specialties, like the Acropolis and the Ancient Agora in Athens, the Oracle at Delphi, the Palace of the Grand Masters in Rhodes Town, and so on. There are far too many to list here. It is suggested you get hold of a tourist map from the Greek Tourist Organization (EOT) which sets out all the ancient, Byzantine and medieval sites throughout the country. But some of the major historical sites you should make a special effort to see are listed below: The Acropolis, Athens The Ancient Agora, Athens The Byzantine monument of Nea Msni on Chios The Polycrates Wall and Eupalinos Tunnel at Pithagorio, Samos The Oracle at Delphi The Minoan palace city of Knossos, Crete The ruins of Gsrtyn, Crete Minoan ruined city at Phestss, Crete Arch of Galerius, Thessalon?ki The White Tower, Thessalon?ki The Sanctuary of Isis, at D?on. Dafn? Monastery, Greece’s largest Byzantine monastery Met?ora Monasteries, perched on mountain outcrops, in Kalabaka Climate Greece is perfect for those who enjoy the sun, as for over two thirds of the year the country basks under clear, sunny skies. Temperatures do vary, however. Winters are mild and rainy, with temperatures sometimes dropping to freezing point, especially in the north. Summers are long and dry, with extremes of 37Â °C (99Â °F), making the yearly mean temperature about 17Â °C (63Â °F). For those not overly fond of the heat, the mountainous areas offer some respite as they receive more rain in summer, and even snow in winter. Rainfall figures vary, depending on the region. Thessaly is very dry, receiving around 38mm (1.5in). Portions of the western coast paint a different picture, however, receiving about 1,270mm (50in) of rain. Greece can be divided into the northern and southern climatic regions: Greece :: essays research papers Art & Culture There are few places in the world with so rich and diverse an artistic and cultural history as Greece. In terms of archeology there are artifacts that are 200,000 years old, while architecturally Greece boasts Minoan and Dorian ruins dating back almost four millennia. Greece is also where drama originated, so there are plenty of ancient theatres to pick your way through Museums Greece is bursting at the seams with museums. Almost every single city, town, village, historical site, settlement and hole in the hedge has an archeological museum which details the archeological and historical significance of its surroundings Historical Sites There is certainly no shortage of these in Greece. Every city has their own specialties, like the Acropolis and the Ancient Agora in Athens, the Oracle at Delphi, the Palace of the Grand Masters in Rhodes Town, and so on. There are far too many to list here. It is suggested you get hold of a tourist map from the Greek Tourist Organization (EOT) which sets out all the ancient, Byzantine and medieval sites throughout the country. But some of the major historical sites you should make a special effort to see are listed below: The Acropolis, Athens The Ancient Agora, Athens The Byzantine monument of Nea Msni on Chios The Polycrates Wall and Eupalinos Tunnel at Pithagorio, Samos The Oracle at Delphi The Minoan palace city of Knossos, Crete The ruins of Gsrtyn, Crete Minoan ruined city at Phestss, Crete Arch of Galerius, Thessalon?ki The White Tower, Thessalon?ki The Sanctuary of Isis, at D?on. Dafn? Monastery, Greece’s largest Byzantine monastery Met?ora Monasteries, perched on mountain outcrops, in Kalabaka Climate Greece is perfect for those who enjoy the sun, as for over two thirds of the year the country basks under clear, sunny skies. Temperatures do vary, however. Winters are mild and rainy, with temperatures sometimes dropping to freezing point, especially in the north. Summers are long and dry, with extremes of 37Â °C (99Â °F), making the yearly mean temperature about 17Â °C (63Â °F). For those not overly fond of the heat, the mountainous areas offer some respite as they receive more rain in summer, and even snow in winter. Rainfall figures vary, depending on the region. Thessaly is very dry, receiving around 38mm (1.5in). Portions of the western coast paint a different picture, however, receiving about 1,270mm (50in) of rain. Greece can be divided into the northern and southern climatic regions:

Racial and Ethnic Discrimination in Canada Essay

â€Å"You know the world is off tilt when the best rapper is a white guy (Eminem), the best golfer is a black guy (Tiger Woods), the tallest basketball player is Chinese (Yao Ming, 7’6†³) and Germany doesn’t want to go to war (in Iraq)†. Charles Barkley stated in a 2003 interview, pointing out various misconceptions with stereotypes. A stereotype is defined by dictionary. com as: â€Å"something conforming to a fixed or general pattern; especially: an often oversimplified or biased mental picture held to characterize the typical individual of a group†. I have commonly heard stereotypes such as the French are good cooks, Italians are great lovers, and the Irish are lazy or comments made like dumb jock, lazy Cape Bretoner, or that women are not strong!! The list could go on endlessly as there appears to be stereotypes regarding people of all races, religions, sexes and ethnic groups, etcetera. Stereotypes can be either positive or negative. Most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush. Throughout the course of this paper I plan to discuss some racial and ethnic issues in Canada. Where some of these issues originated from, what we can personally do to help eliminate discrimination in the workplace and what the government is doing to try to combat such discrimination. Let me first begin by defining discrimination, racism and ethnicity since these terms are all important terms to understand before going into further discussion. To discriminate is simply defined by yourdictionary. com as: â€Å"To make distinctions on the basis of class or category without regard to individual merit; show preference or prejudice. † Therefore, discrimination occurs when a person is not treated equally because of their gender, race, religion, ethnic origin, nationality, sexual orientation, or age. Yourdictionary. com defines racism as: â€Å"The belief that race accounts for differences in human character or ability and that a particular race is superior to others. Discrimination or prejudice based on race. † In other words, when an individual or group is treated unfairly or abused because of their skin color or racial heritage they are victims of racism. Ethnic, as defined by yourdictionary. com is: â€Å"Of or relating to a sizable group of people sharing a common and distinctive racial, national, religious, linguistic, or cultural heritage. B. Being a member of a particular ethnic group, especially belonging to a national group by heritage or culture but residing outside its national boundaries. † With that being said, it is my belief that stereotypes and ignorance about others most often lead to discriminatory behavior both inside and outside the workplace. I have heard Canada described as a multicultural nation meaning that Canadians are not of any one cultural background, race or heritage. For all Canadians, including Aboriginal People, this multicultural diversity can be traced to an immigrant past. This does not mean that the majority of today’s Canadians are immigrants but rather that the majority of Canadians have in their past, perhaps many generations ago, a family member who migrated here from another country. That is why many of us have a mixed ancestry, for example; Irish, Scottish, Ukrainian, French and Aboriginal, and the list can go on. Canada’s Aboriginal People were the first to immigrate, and settle across the continent, tens of thousands of years before European settlers. After the European settlers came the French, followed by the English, Scots and Irish formulating Canada into the diverse country it is today. In the years before the American Civil War, thousands of black slaves escaped slavery in the United States by following the â€Å"Underground Railway† north to Canada. Then, at the turn of the century, American farmers moved northward into the Canadian prairies to develop farm lands. Although Canada originally consisted of a wide variety of immigrants, some people were not as welcome in the country as others and were therefore not treated equally. Those who were of different race, color, or religion then the majority of Canadians were labeled as â€Å"foreigners†. The use of the term â€Å"foreigner† held many connotations for example, different, strange or inferior and many at the time wanted to see the â€Å"foreigners† assimilate to fit into Canadian society. There are many events in Canada’s past that has contributed to the racism and discrimination in Canada today for example, the disregard and unfair treatment of Aboriginal Peoples by European’s who settled here. Even though a vast majority of African-Americans moved to Canada to avoid slavery, from early in the 1600’s until 1834 there was a recorded 4092 slaves throughout the country, mostly living in Quebec . The Asiatic Exclusion League, which originated in California in 1905 as an anti-Oriental movement, moved north into Vancouver in 1907. The league was the main instigator in anti-Asian riots in the city since their main goal was to have all Chinese and Japanese immigrants removed from North America out of fear that they were taking jobs away from Whites . It also appears that throughout history the acceptance of immigrants in Canada greatly depended upon the economic state of the country at that time. During the Great Depression of the 1930’s immigrants seeking jobs were unwelcome and overlooked for employment. Although the Government of Canada has made many advances in breaking the barriers that Aboriginal People, immigrants and minorities face in the country; immigrants today still face a number of problems when trying to enter the labor market, for example: ? Non-recognition of international credentials and work experience ? Lack of Canadian work experience ?Inability to communicate in English or French ?Insufficient labor market information prior to immigrating to Canada I have traveled to some of the major cities in Canada and was a little surprised by the degree of segregation that is apparent in these cities. By this, I mean that these larger cities, like Toronto and Vancouver, have communities which are almost completely independent from the rest of the country. These independent communities that I saw, of Chinese or Italian people, seemed to have everything they needed to survive within the community including their own schools. I could not help but wonder what effect this type of segregation has on the country. I respect the fact that all people are trying to protect their identity. At the same time, by choosing to live in Canada, shouldn’t they try to integrate into the country a little more while still preserving their identities? Shouldn’t they try to assimilate? How can Canada thrive as a country with so much segregation? We need to become a unified country. Not such a historical thought pattern, I guess!! It is people who have attitudes like mine that are causing problems in the country or do all people have these thoughts and choose not to admit it. I have similar negative feelings about scholarships being available only to certain people or government funding for certain people to attend university because they are a minority. I understand that differential treatment is required in order for equality to become a possibility. However, I still feel a degree of resentment about these programs being offered when I have to borrow money in an effort to obtain my university degree. Will this resentment evolve? When I hold a management position in the future, will I discriminate against a person because he or she doesn’t have a huge student loan to pay and another does? It is cases like mine that causes racism to continue in society and the workplace today? With the announcement of Nova Scotia’s plan to increase immigration into the province came an increase in the racist comments I have heard. Since I work in bars I hear, and partake in, a great deal of conversation. When people are drinking they tend to be even more likely to say things they normally wouldn’t. That is why I have heard, at times, some very racist remarks. People have said that the government should be trying to retain people in the province that are born here before they bring â€Å"foreigners† here. They need to take care of their own first!! It is because of these comments and feelings that I am doubtful that discrimination against people, because of their race or color, will ever be completely eliminated in the country. How do we achieve equality with so much differentiation? How do we check or personal opinions at the door when we go to work? Since it is impossible to eliminate racism and discrimination entirely in society, we need to do as much as possible to eliminate it in the workplace. We need to make changes similar to the changes companies have made in an effort to combat discrimination against people because of their religion. For example, adapting zero tolerance rules, providing more education for employees, human resource departments need to provide more opportunities for people of minorities, immigrants, and Aboriginal Peoples and barriers have to be removed for all these people who are trying to enter our labor market. March 21, 2005 is International Day for Elimination of Racial Discrimination a day to remember the struggles and challenges that Aboriginal peoples and people of color have endured. It is also a time to recognize and applaud the fact that members of these two communities have made anti-racism struggles a significant part of labor’s agenda. Lets’ respect this day and try to make some positive changes at home, school, or work toward eliminating racism.

An Analysis on Customer Care Strategy of Sainsbury

1. 0 Company Introduction Sainsbury’s was founded in London in 1869 as one of the nations’ oldest retailers. It also provides a unique illustration of transformation that has occurred in retailing and in shopping and eating habits since the mid-19th century. It grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s. Now it is the third largest chain of supermarket in the United Kingdom with a share if the UK supermarket sector of 16. 3%.The supermarket chain operates three store formats: regular Sainsbury’s store (â€Å"Main Mission†), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations—â€Å"Mixed Mission†) and Sainsbury’s â€Å"Main Plus† (hypermarket) stores. 2. 0 An Outlook of Sainsbury’s Customer Care Strategy Sainsbury aims at building on and stretching the lead in food. B y sharing customers’ passion for healthy, safe, fresh and tasty food, Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices.Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional channels, and it commits to manage its business with integrity. 3. 0 Development of Sainsbury’s Customer Care Strategy Strategy refers to a plan of action designed to achieve a particular goal. 1. Sainsbury should know who Sainsbury’s customers are Sainsbury should know that every member of the community is the potential customer.Sainsbury should reach the total community. Every citizens living around the stores can be Sainsbury’s customers, as well as another companies can be the customer group of Sainsbury. 2. Sainsbury should know the needs of customers Customers need to be understood. Sainsbury comes up with the strategy that it commits to provide quality food with fair prices, which makes consumers delight. Customers need to feel welcome. Sainsbury’s staff serves every customer with a smiling face. Customers need to feel important.Once any customer has some recommendation or suggestion, he can directly approach to managers to point it out. 3. Sainsbury should know how to determine needs Sainsbury puts out questionnaires to citizens to find what they really want to buy when shopping in the supermarket and then determine their goods. It is a way to analyse needs in terms of the development objectives of Sainsbury. Sainsbury’s also set up suggestion box in its supermarkets to listen to customers’ needs. Through different ways such as community meetings and feedback, Sainsbury determines customers’ needs. 4. Sainsbury should response to needsSainsbury shows the real interest in the needs of sp ecial group, such as babies; they display their special tools and foods. Sainsbury ensures that every goods displayed on the shelves represent the real living needs for all customers. Sainsbury holds feedback meetings in order to response customers’ needs, and it commits to handle and solve customers’ complaints. 5. Sainsbury should give access to services Sainsbury never limit the service to the boundaries of Sainsbury’s store building. Sainsbury broadens its service range outside of the supermarkets and Sainsbury carries on deliver service.Sainsbury not only offers the regular stores for its customers, but also provides smaller supermarkets in urban locations as well as shopping online services. 6. Sainsbury should get stakeholders and senior managers’ support Sainsbury establishes a committee to get cooperation and support from the stakeholders and senior managers. They give financial support to promote Sainsbury’s operational environment as wel l as intelligence support to improve Sainsbury’s operational situations. Both of their supports are necessary to the development of Sainsbury. 7. Sainsbury should deliver competencySainsbury analyse its existing services to determine if their service is suitable for their customer care projects and whether the service meets the needs of customers. Sainsbury offers delivery service to customers and Sainsbury provides a search engine in its website to help customers to find the nearest store. 8. Sainsbury should give continuously analyses methods and procedures for improved efficiency. Sainsbury reduces its delivery time and time to supply new goods. Sainsbury has fax and website address to connect with customers. The employees are all trained and professional enough to serve the customers.Sainsbury makes sure that its customers know the standards of service in the stores. 9. Sainsbury should manage an effective communication Sainsbury develops a communication strategy that inf orms all information and provides channels to feedback. Sainsbury trains its employees to develop skills for successful interpersonal communication to introduce goods to customers. Sainsbury uses handbooks to advertise and inform customers’ about special events. Sainsbury puts clear signs to inform customers about the classification of all goods. 4. 0 Sainsbury’s standards in details 1. Employees Sainsbury’s employees should be passionate about working in a customer-facing environment *Sainsbury’s training divided into 4 steps:? basic introduction to Sainsbury’s ? introduce to employees their role and all the basics they need to know to work productively and safely ? develop employees to grow in their role and deliver to the required performance standards ? advanced training covers how to manage and supervise in its employees’ role *Employees are eligible for a colleague discount card when they completed 6 months service *All colleagues with one year’s continuous service can take up to 13 weeks’ unpaid leave for each child nder 5. They are also special provisions allowing time off for parents with disabled children up to 18. *Colleagues are able to exchange a portion of their salary for childcare vouchers which are non-taxable and exempt from National Insurance contributions and therefore represent a saving for colleagues who receive them as part of their total reward package. *The life assurance at the rate of four times staff’s annual basic salary in the event of death in service. *Sainsbury offers eligible colleagues the opportunity to apply for a career break for up to one year. Sainsbury would like to reward its long-term employees *Sainsbury always welcomes applications from people from any background. 2. Customers *Sainsbury is looking for people who can deliver the highest level of customer service each and every day *Customers can access a whole range of different services and meet togethe r in a safe environment. *Sainsbury hosts â€Å"community dinners† with local stakeholders to get to know customers better and understand any issues they have. *Sainsbury always supplies quality food to its customers Sainsbury creates ranges of food covering all customers’ needs *Sainsbury helps every customers cut their cost while shopping *Customers can buy goods online which will save a lot of money and time. *Sainsbury kids range is nutritionally balanced, so you can be sure you are making good, healthy choices for your children. *Sainsbury offers organic food. *Sainsbury provides customers various food recipes covering every type of meal, dish and ingredient; they really can try something new every day. *Sainsbury has the â€Å"store locator†, customers can find the nearest Sainsbury’s shop quickly. . Suppliers and Subcontractors *Sainsbury makes a deal with developing countries in order to support fair trade. *Sainsbury requires its suppliers and su bcontractors to provide fresh and healthy foods. *Sainsbury requests its suppliers and subcontractors to deliver their goods in the quickest time. *Sainsbury commits to settle accounts with suppliers and subcontractors as soon as possible. *Sainsbury requires its suppliers and subcontractors to register in a formal organization. *The suppliers and subcontractors of Sainsbury need to have a formal address and e-mail address to contact. . Community *For Sainsbury, this is not about providing great service and quality products, it’s also about making a positive difference to the communities and being a good neighbour. *Sainsbury provides local jobs for local people, and buys from local suppliers. *Sainsbury carries on Active Kids and Local Charity of the Year schemes. It helps kids who are in poverty to go to school and have medical check. *Sainsbury maintains longstanding partnership with Comic Relief, which is a local charity organization, to donate clothes and medicines and n ecessaries to rural areas. Sainsbury provides its customers options about charities to do good things on kids or social while they are shopping. 5. Environment *Sainsbury commits to reduce our impact on the environment. *Sainsbury sources products from all over the world, which means they have an important part to play, both in the evolving environmental debate, and in doing what they can do to reduce their carbon and wider environmental footprint. *Sainsbury was praised for having â€Å"excellent sustainable farming and fish policies† and the â€Å"high proportion of sustainable products available† in a survey. Sainsbury searches the latest ideas in engineering and building design, which could dramatically help them reduce their carbon footprint. *Sainsbury develops â€Å"carbon positive† stores or provide heat and recycled water to customers’ homes. *Sainsbury commits to reduce energy, packaging, food waste and wasting. 5. 0 Ways in which the Standards Were Established Customer care standard is more detail than customer care strategy and it direct how to carry on the project. A customer care standard normally covers areas of management practice, broken down into these sections: †¢ Employees Customers †¢ Suppliers and subcontractors †¢ Community and environment 1. Employees: *Clear employ article: EMP1: Organisations have a clear employ article and conditions and the procedure to ensure faith. EMP2: Organisations should secure the personal information for its employees. Safe and healthy working conditions: EMP3: Staff can get enough training to ensure the safety while working. *Faith salary system: EMP4: Staff has a clear mind about the time and method in paying salary. *Organisation engages in treat existing and potential employees’ variety.EMP5: Encourage the variety of the employees and welcome the new staff. *Encourage its staff improve in their career: EMP6: Organisations offer many kinds of training to h elp employees developing in their career. *Organisations are not allowed to molest any employees in any way. EMP7: Organisations should have the relevant articles to ensure the teenagers working in the national standards. 2. Customers *Organisations set up an equal relationship with its customers: CUS1: In the condition of respecting customers, organisations have clear business articles.CUS2: The information of customers can be used in the condition that is allowed by customers. CUS3: Organisations have the procedure to settle complaints in especially time. CUS4: The recommendations of the customers are fully considered. *Organisations ensure the safety of the products in the reasonable range: CUS5: The products or service have a clear illustration about the information like use, composition, and conservancy. CUS6: Organisations have the responsibility to protect the weak group. 3. Suppliers and subcontractors: The simple data and information about the supplier and subcontractor can be easily found in the website. SUP1: clear and crystal standards to select suppliers. SUP2: The information can only be used in the condition that are allowed by suppliers and subcontractors. SUP3: Organisations have the procedure to solve the conplaints from suppliers in ruled time. *Organisations offer money to suppliers in agreed standard. SUP4: Have the procedure to ensure suppliers and subcontractors get funds according to the agreement. Organisations encourage suppliers and subcontractors to carry on necessary business convention SUP5: Organisations should ensure the suppliers and subcontractors gain the training and exercise about the safety knowledge. *Organisation has an honest relationship with the suppliers and subcontractors 4. Community *Organisations promote the business environment on community: COM1: Organisations should consider the influences on the plan and action. COM2: Organisation has the action to promote the development of the community.COM3: Ensure to brin g up customers in the ruled area. *Organisations need to be sensitive to the local culture and economic structure: COM4: Organisation should have the procedures to ensure that its products or service will not threaten the safety. 5. Environment *Organisation reduces the use of energy and the emission of waste: ENV1: Organisations should point out clearly that the influences of its service and goods to local environment and the solutions. ENV2: Organisation takes charge of supervising and reducing the impact on local environment.ENV3: Have the procedure to ensure that its employees and suppliers are encouraged to the exercises of protecting the environment. ENV4: Encourage the use and abandon of the environmental friendly of the products. 6. 0 Methods Used by Qualitative Research and Quantitative Research to Gather and Analyse Information from Customers with Respect to Their Impressions of Sainsbury’s Customer Care 1. Qualitative Research Qualitative Research seeks out the â⠂¬Å"why† of its topic through the analysis of unstructured information and it does not rely on statistics or numbers.Qualitative research is used to gain insight into people’s attitudes, behaviors, value systems, concerns, motivations, aspiration culture or lifestyles. It is used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis and semiotics are among the many formal approaches that are used, but qualitative research also involves the analysis of any unstructured material. Sainsbury chooses interview as the way to carry on qualitative research.Interview is a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behavior. Interviews can be undertaken on a personal one-to-one basis or in a group. The interview is put in the appendix A. Sainsbury interviewed 100 people and makes a conclusion that most of the customers are satisfied with the stores, and they think the goods are mostly cheap. Besides, people interviewed are all satisfied with the environment in Sainsbury, and they think the stores are light and clean, which really delights them.However, the customers are too many so that it is usually crowded, especially in holidays and discounts. What is more, most of the stores are set in downtown and it makes difficult for people who live in suburbs to buy in the stores. 2. Quantitative Research Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to natural phenomena.Sainsbury chooses questionnaire as the method to give a quantitative research. Questionnaire is quantitative preferred and freedom of respondent. The questions have to be relatively simple and there is no inte rviewer bias. The questions usually are literacy problems and there is no control over who completes it. The questionnaires are presented in the appendix B. These questionnaires are handed out to 1,000 people. Sainsbury makes a conclusion through research by questionnaires.Most regular customers of Sainsbury think the dominating reason contributes them to buying in Sainsbury is the fair price with good quality. Customers focus on price while shopping dominates 73%. Around 87% of customers think the service attitude in Sainsbury is passionate and 72% of customers think the environment in Sainsbury is bright and clean. Moreover, 53% of Sainsbury’s customers gain salary between 5,000 to 10,000 and 27% of its customers gain salary between 1,000 to 5,000; customers gain salary less than 1,000 or over 10,000 both dominate 10%.Through the comparison of the data from 2007 to 2010, customers’ attitude about the goods price has changed. More people think the goods are cheaper an d the increase in the attitude of acceptable is more visible; less people hold the view that the goods are expensive in Sainsbury. There are two diagrams presented in appendix C and appendix D. 7. 0 The Review of Sainsbury’s Customer Care Strategy Review is an evaluation of an operating process or a business outcome. Sainsbury chooses â€Å"comparing to customer feedback analysis† to review its customer care strategy.Before Sainsbury carry on another new customer care strategy, it makes a survey among its customers and makes a conclusion. After carrying on for a period of time, Sainsbury does a equal number survey among customers and makes a conclusion through comparing and analyzing the data: Sainsbury increases its opening hour and it makes customers life more convenient; Sainsbury promotes its employees moral and passion in serving customers. However, Sainsbury should update its goods in a high frequency and strengthen the arrangement after customers’ selecti ng goods.Sainsbury chooses â€Å"Third Party Assessment† as another method to review its customer care strategy. Sainsbury hires Mckinsey & Company to give a overall assessment about its customer care strategy and standard by using professional methods, ways, and procedures. The conclusions are made below: Sainsbury does well in caring about customers’ healthy lifestyle and delivering a healthy lifestyle to its customers; That Sainsbury encourages its customers to give a hand to local charity and people need help is a light point in Sainsbury’s strategy.However, Sainsbury must promote its after-sale responsibility and its after-sale quality. Some sorts of service, such as point out the use structure of some special goods, need to be highlighted. 8. 0 Recommendation There are some weaknesses in Sainsbury’s customer care. The relationship between suppliers and Sainsbury sometimes is not equal; The after-sale services are sometimes not enough; The safety env ironment in Sainsbury is not secured enough.In response to this, Sainsbury should point out a clear after-sale responsibility and promote the after-sale service quality; Sainsbury need to inform suppliers and subcontractors about the loss before the change of the business articles; Sainsbury need to strengthen the supervision on the safety environment and it is necessary to hand out the safety handout to employees to guarantee their safety while working. 9. 0 Reference Books: —-Scottish Qualifications Authority, Creating a Culture of Customer Care. —-Bryman, A. (1988a), Quantitative and Qualitative in Social Research, Routledge, London.Websites: http://www. sainsburys. co. uk/sol/index. jsp http://zhidao. baidu. com/question/13903776. html http://zh. wikipedia. org/ 10. 0 Appendix Appendix A 1. What do you think about the service at Sainsbury? 2. What goods do you think we should add to our goods list? 3. What service do you think we should add? 4. What reason contribu tes you to consume in Sainsbury? 5. What do you think about the quality of Sainsbury’s goods? 6. What do you think about the quantity of Sainsbury’s goods? 7. What do you think about our recommendation system? 8. What do you think about the environment in Sainsbury? . What do you think about the prices of our goods? 10. Why do you consume in Sainsbury? What attracts you to consume? Appendix B 1. What contributes you to buying in Sainsbury? A. fair price B. good quality C. convenient D. else 2. The frequency you shopping in Sainsbury every month? A. over 15 B. 10~15 C. 5~10 D. under 5 3. What do you think about the kinds of goods in Sainsbury? A. complete B. so-so C. small 4. What do you think about the prices of goods in Sainsbury? A. cheap B. middle level C. expensive 5. What aspect do you focus on when shopping? A. rice B. quality C. brand 6. What do you usually buy in Sainsbury? A. necessaries B. vegetables C. clothes 7. What do you think about the quality of goods in Sainsbury? A. good B. so-so C. bad 8. What do you think about the service attitude in Sainsbury? A. passionate B. acceptable C. bad 9. What do you think about the environment in Sainsbury? A. bright and clean B. so-so C. mess and uncomfortable 10. Can you find the goods you need easily? A. yes B. a little difficult C. only find with the help of assistant 11. Are there big supermarkets around your house?A. yes B. no C. unsure 12. What big supermarket do you usually consume? A. Wal-mart B. Tesco C. Sainsbury D. else 13. What is your gender? A. male B. female 14. What age group are you in? A. under 18 B. 18~25 C. 25~45 D. over 45 15. What salary group are you in? A. under 1,000 B. 1,000~5,000 C. 5,000~10,000 D. over 10,000 Appendix C Appendix D [pic] People’s attitudes about the prices of Sainsbury’s goods ———————– [pic]The salary level monthly of Sainsbury’s customers 10,000 1,000~~5,000 5,000~~10,000

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